HOW TO CREATE A BRAND MOOD BOARD

Colors, textures, mottos, and abstract thinking are core staples that inspire mood boards. Creating the tone, for a blog will help create a running theme later on. It is all about knowing where to start.

“I love to create while I am sleeping, dreaming. Everything around me is inspirational.”

Each season leaves opportunity for a new combination to tell a story. What does your brand represent?

Open, bright

Trust your creativity, and your gut, neither will misdirect you”.

What is A mood Board?

A mood board is a great tool to be used in many forms of design ( web design, interior design, architectural), to relay a design concept. A completed mood board consists of:

  • Cohesive Color Palettes
  • Fabrics/ textures
  • Images (displaying types of filters and colors)/ Lifestyle photos.
  • Fonts/ Logo Concepts (seasonal)
  • Examples of intended items to use (social media buttons)

If you have a Pinterest or know what it is you are already ahead of the game. You can view my Pinterest here if you need any help to a variety of topics that will inspire your own mood boards. Also give me a follow so I can check out a few of your boards as well.

Inspiration

Everything that inspires should be relayed in creating your mood board. That includes colors, fonts, images, anything. They can include items that are nothing like one another. Like the example above. I love the idea, and thought behind the color yellow. I picked two photographs, unrelated to one another besides the prominent color shining through each photo.

Then moving to the feeling of what yellow brings. Happiness, is what first came to mind. Where do I feel the most happiness. I thought of a beach; the calming waves and fresh salt air. It can cleanse even the most negative of attitudes. With the beach; you consider the ocean, the color. All of the photographs relayed the overall feeling of happiness.

Demographics

Now you have covered colors, inspiration and materials. We next acknowledge:

Who are you writing for?

Is it men who are in the range of 30 to 50 years old; then I would avoid pink. Knowing who your market is, helps you to understand who you are writing for. In which will help your narrowing of your collection of inspiration. If you are still unsure whom your audience is, create a poll. Talking to your audience will help engage them in what is to come, as well as answering your demographic question. They can help you choose how your website is designed and what appears there.

“Remember you want a following not a ghost following.”

Pairing Fonts

When composing your blog you have to remember that mixing and matching of fonts is a harmony. You want to try out many combinations before settling on the pair you like. I suggest making a few pairs so you can rotate throughout the seasons.

Use a Template

To create your mood board you will want to check out apps that are free like Canva,* to create your collages. Be sure to mix and match as many combinations of your board as possible {Tutorial Coming Soon}. Canva gives you the option to download and import into your social media. You can also download selective images for free.

Creating similar templates for well liked blogs, posts, instagram and other social platforms. All will follow a similar rubric. It all depends on inspiration and consistency.

With your new tools for creating a mood board; I cannot wait to see what have inspires your brand mood boards for the season. As always have a great day or night where you are.

See you soon!!!

滕塔莎翩

*Not sponsored by